Some garage door repair companies look at service calls as opportunities for sales. They probably have a column on their financial ledgers for these upsells. The technicians may even receive a commission from products and services they sell when they come out to a service call. Is this what you’re looking for when you need your garage door repaired?
Sometimes, the technician will discover worn parts or equipment that should be repaired or replaced sooner than later. But it’s all a question of their focus.
A quality garage door repair company doesn’t build its business on upselling parts, equipment and services to customers who merely want their garage doors to operate properly again. These garage door repair companies focus instead of building their business based on reputation and customer satisfaction.
They know that, when the time comes that a garage door has outworn is service life, the customer would rather call on a company they can trust to replace that garage door. If a garage door opener can’t do its job efficiently any longer, customers will know that a trusted garage door repair company will give them the garage door opener that best meets their needs rather than the garage door opener with the highest markup.
The difference in focus isn’t just about whether to upsell or to build a business based on reputation; it’s also a question of how long the company plans to do business in the area. A garage door repair company that is in the business for the long haul knows that reputation is everything. They know that focusing on upsells will harm their reputation over the long haul.
Garage door repair companies that worry about how much they can make on upsells when making service calls aren’t worried about what their customers will say to other prospective customers. These garage door repair companies don’t plan to be around that long anyhow.
How established is your garage door repair company?
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